The Leading Trend in Marketing is Influencer Marketing

The increase in use of social networks has revolutionized the ways that brands and companies communicate with consumers.

Parasocial Interaction and Social Presence in Fashion Influencer Marketing

Instagram account types and types of content shared can influence the extent to which social media communication can establish the formation of emotio

Roughly 53% of Micro-influencers Never Paid A Sponsored Post

Planning and Executing Influencer Marketing Campaigns

The author starts by defining the meaning and the whole idea behind the use of social media influencers in marketing campaigns. It is reported that mo

Organically Growing Audience by Selling Brand Story

Influencers are becoming active creators of content and products introduced to consumers. Today, brands are bringing in-house influencers such as styl

Nearly 40% Of Twitter Users Say They’ve Made a Purchase as A Direct Result of a Tweet from An Influencer

Social media users have grown fond of influencers. One could argue that the rate at which some social media users interact with influencers have incre

Marketing Decisions and Follower Responses on Influencer Message

Influencer marketing activities are commonly found on social media platforms such as Instagram, Facebook, and Twitter. However, authors affirm that re

Influencer Marketing Spending in The US Grew By 30% In 2021

Influencer marketing is a hot new trend that will be gaining momentum in the U.S., with spending reaching $3 billion last year and expected to exceed

Influencer Marketing Report Global Survey

After surveying about 3,600 shoppers in relation to influencer marketing, 61% of the population were identified and as having interacted with an influ

Influencer Marketing on Instagram Is Worth $13.8 billion by 2022: Here's Why