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Influencers are the digital trendsetters of today. They have a large following on social media platforms, and they use that platform to guide their followers towards certain goods or services.
The followers perceive them as a trustworthy voice in a specific niche and they are mostly likely to purchase the products they advocate. That’s why so many companies and brands are turning to influencer marketing because it's worth the time and can generate good return on investment (ROI).
Influencers are a very valuable tool in marketing. They can help you make connections, build relationships and generate traffic to your website or social media pages by recommending products they think will be beneficial for their followers/subscribers on sites like Instagram!
Below we share good example of influencer marketing in action:
You are thinking of buying a new workout apparel because the old ones are worn out now. Since we are in the digital world, the best place to get different options and ideas is on social media. But there’s a lot to choose from.
Then, on Instagram, your favorite fitness guru posts an endorsement of their new apparel. He/she shares a list with reasons why the specific apparel is a great choice. And looking, they have been rocking that same apparel for quite some time. You say to yourself, “Hey, this is what I need!”
Have you ever wondered what it takes to become an influencer? In the past, only celebrities such as film actors and singers could count themselves among these social media power users. But now anyone with a smartphone has access to becoming merely influential through creating content that is helpful for others.
You can find many Instagram accounts dedicated specifically towards workout gear or beauty products in order learn about new brands/products recommended by followers who have purchased from those providers before posting reviews (which helps the customers/followers make better choices).
Influencers are very influential! In fact, research by Twitter revealed that 40% of its users buy an item after seeing an influencer’s endorsement. Overall people see them as being nearly as trustworthy and authentic as actual friends do which is why they hold so much power in today's society.
Influencers are able to influence the decisions of common people with their social media channels. They often have more credibility than traditional advertisements because viewers know they're reading about an actual person and not just a company trying to promote its product without being fully transparent about how it actually works or what consumers should expect from using said product themselves.
Many influencer's careers revolve around collaborating on brand campaigns, so if you want your voice heard here go ahead! Getting paid through collabs is also really nice - we all need diverse income streams after all.
Many people are now more aware of the brand collaborations and how influencers can get paid for promoting products. As such, many don't buy based solely off reviews by social media stars- they want to see influencer do exposure to these new items through videos. They must proof that these products work, which most influencers are now doing.
Influencers are often respected voices in their niches, but they don't all share the same credentials. The fitness guru who talked you into buying your new apparel is an industry expert for that particular field of work and they have done their research on different apparels before settling for that particular one. In some instances, an influencer will earn more attention than expertise.
The celebrity of today's world is a brand in itself. Celebrity endorsers or influencers are individuals who enjoy public recognition and they use this recognition on behalf of a consumer good by appearing with it in an advertisement (Aljasir 2019). From singers, actors and actresses to athletes; they are all well known for their talent which brands can leverage to help make their products sell better than ever before. For instance, Dwayne “The Rock” Johnson makes thousands of dollars just for posting about Under Armor apparel on Instagram.
Also known as internet celebrities or social media influencers, this category is often sought after for their ability to market brands. Here we are talking about that YouTuber with thousands if not millions of followers because of their gaming topic or beauty related videos. Or that good looking fitness influencer with over 100k followers on Instagram.
They post pictures or videos of themselves using specific products. Did we mention the YouTuber with the most subscribers, PewDiePie who has built a community of gamers with his gaming and reviews videos?
Traditional TV is losing its grasp as social media grows and offers more features that get you everything in one place from news, knowledge and products/services. Due to their knowledge and expertise on specific niches they become very impactful in helping companies grow in popularity.
They easily advocate the product to their audience because they share same interests and can easily get more people aware about the product through shares from the followers. These influencers sometimes will even try out new trends before mainstream culture has caught onto them!
Currently, PewDiePie has 111M subscribers but not every influencer has this kind of following. Influencer are categorized into 5 different tiers.
1. Mega Influencers
2. Macro Influencers
3. Mid-tier influencers
4. Micro influencers
5. Nano influencers
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Mega Influencers are those influencers with 1million+ followers. Mega influencers are popular, high-profile individuals who have large Followers and strong social media presence. They're often seen as role models by their fans and can make millions in advertising revenue through partnerships with brands.
They include singers, actors and film stars, video game voice actors or sports athletes (Nayar 2022).
Famous examples include (the following is not an exhaustive list) - Justin Bieber, Selena Gomez, Cristiano Ronaldo, Kim Kardashian, PewDiePie etc...
Macro Influencers has between 500,000 to 1,000,000 followers. They're established social media stars who have a large following. In almost all cases their social media presence represents the entire source of income they generate—either acting or modeling depending on what brand is paying them to promote products via sponsored posts that can command thousands per post for celebrities in this niche field!
Macro-influencers are the best deal when it comes to influencer marketing. They represent an excellent balance between cost and reach, which means they may be able bring you more impactful results than other tiers can.
The average follower count for this group falls within mid rankings at 853K followers - so if your brand needs help getting noticed by thousands but doesn't have millions sitting around to afford mega influencers then these folks might just do what needs done right now.
Mid-tier influencers are influencers with 50,000 – 500,000 followers. They are more likely than smaller ones to secure sponsorships and make full time living off their social media presence with help of it being an additional side hustle for them in addition other business ventures they might be involved into like blogging or YouTube channels where you can see how much time consuming these activities really involve!
Influencers come in all shapes and sizes. Mid-tier influencer marketing can be an excellent choice for brands that want strong reach with minimal investment, while still being more accessible than macro or mega accounted individuals who charge exponentially higher prices per post depending on their industry category
Mid-tier Influencers offer superior ROI by delivering high quality leads at affordable costs.
A Micro Influencer is somebody that has fewer follower's yet his/her following seem extremely active due him having such little amount following. Micro influencers are those followers with 10,000 – 50,000 followers. They have 10k - 50k people supporting them at any given time.
Micro influencers are a new breed of social media personality who have very small followings but can still generate significant engagement. These individuals do not need vast numbers to be successful in marketing their products and services online because they focus on quality over quantity when posting content for followers or likes instead using low-quality posts such as those promoting an extra button anywhere on your screen during videos which give these micro bloggers more opportunities than others with larger platforms.
Nano-influencers are those influencers with 1k to 10k followers. Nano-influencers are the latest tier to enter into influencer marketing, and they were popularized by an article in The New York Times called “Are You Ready for Nano influencers?” This covered individuals with as few followers on Instagram who still manage sponsorship deals (Mediakix, 2019).
Nano-influencers are people who have a strong influence in their immediate community and generally consists of loved ones, family members friends or colleagues. These individuals can eventually become an asset to any company because they will know what customers want without having been told by middlemen.
They are perfect for niche markets where access is important such as education and health sector where knowledge about new products must come from someone within these communities!
Influencers can be a useful ally for businesses looking to attract more customers. Few things are more valuable than an honest and well-articulated testimonial from someone in your target audience, who has already proven themselves as credible sources of information on the topic at hand!
Aljasir, Shuaa. "Are classic theories of celebrity endorsements applicable to new media used by Arabs? A qualitative investigation of Saudi social media users." Journal of Creative Communications 14.1 (2019): 15-30.
Mediakix. "Influencer tiers for the influencer marketing industry." Mediakix, 27 May 2019, mediakix.com/influencer-marketing-resources/influencer-tiers/#:
Nayar, Vipin. "Types social media influencers | Mega, macro, micro, and Nano." Web Solutions Blog, 31 Jan. 2022, acodez.in/types-of-social-media-influencers/#1_Mega_Influencers.
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